Vaynerchuk, the chairman of VaynerX and the CEO of VaynerMedia, shared why practical optimism is the best way to approach disruption. (Watch it on demand here.) One of the leading entrepreneurial minds on what’s next in culture, relevance, and the internet, Vaynerchuk offered four ways leaders should be thinking about the future of their businesses and their people—right now. 

Think about the positives of remote work 

Gary acknowledged that he has always been an “everyone in the office” kind of guy but he’s noticed a few positives that come from remote working and he’ll incorporate them into the workplace going forward.

“I do know I never want to be on a conference call again,” he vowed. “When you’ve got 22 people on a call, there are no social cues. I’m someone who pushes envelopes, and you have to see people react to that. Videoconferencing has brought 95 percent of that to me, which is remarkable.” 

Let’s not forget all of the other positives like fewer miles on your car from not having to do that long commute, wear whatever you want to work, and more control over your schedule. Even if you plan on working from a coworking space, you won’t have to follow any strict corporate rules or have to worry about being on your phone if your boss walks by.

Think of new ways to break up the workdays

Since the pandemic, many business leaders realize just how important it is to prioritize the employee experience. Vaynerchuk shared a new form of workday entertainment he’s incorporated across his companies to infuse the day with a little fun: “digital escapism,” he calls it.

“At 1:37 p.m. EST every day [timed for Vaynerchuk’s company ONE37pm], we do a company-wide break where I or someone else interviews someone interesting. It gives people half an hour to take a much-needed break from work,”.

Employees and even students can’t be expected to be on-point and sharp for 9 hours plus a day, so incorporating short breaks to regroup and come back energized will only work out better for everyone involved. 

Be prepared to compete for great talent

To use some real estate lingo, it’s an employee’s market right now which means they’re holding more power because they’ve got more employment options, Vaynerchuk explained. He cited the newfound popularity of NFTs as an example.  

“With NFTs, regular people—a construction worker or a teacher—are able to be artists,” he said. “Much like when influencers gave rise to influencer marketing, this is another huge option for humans not to do traditional work at companies. There will be an enormous amount of people with artistic talent who are now going to be able to benefit.”

For employers, that means stepping up their incentives to make working at their company more attractive. “Organization leaders need to figure out how to bring more value to people so that they rather work for your company than choose to work for themselves,” he said. “It becomes the most important conversation for your survival.”

Create a variety of job perks and benefits

Gone are the days when a salary increase or title change would satisfy everyone at the company. Vaynerchuk pointed out that workplace culture is more important than ever to employees and those smart business leaders will listen and respond accordingly. 

“Every employee may have a different KPI,” he said. “Someone might want a salary increase, someone else might want the flexibility of work-life balance, another person may want options of where they can live.”

What’s more, as employees age and go through their career and life journeys, their needs may evolve. “The businesses and leaders who deploy empathy, compassion, and sympathy—while still worrying about their P&L, because that’s real life—will survive,” Vaynerchuk said. 

The key for business leaders is to remove the words “this” or “that” from corporate vocabulary, and instead focus on “and” and “both.”

“We have to think in terms of a menu of options,” he said. “You start doing many things, you start tasting them, and you drop what doesn’t taste as good. You’re left with a menu that fits you, the organization you run, and the people who work in it. The organizations that create a culture that delivers what every person is interested in, with a framework of options to feed them, will win.” 

Watch this session on-demand here.

Gary Vaynerchuk is without a doubt one of the most valuable minds in our workforce today, so we hope this segment was helpful for how you might think about your business going forward.

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